Jason Feifer from Fast Company mag called me today to discuss the supporting role that Ben’s Cleo shirt played on Parks And Rec last night. He was curious as to how a band that has been dead for a decade was so tech savvy/on the ball that they were able to respond so quickly to an event so seemingly fleeting and innocuous.
The article does a good job of explaining how Cleo stumbled ass-over-teakettle into a brilliant marketing opportunity.
We didn’t mean it! I SWEAR!!
Not for nothing, but thanks to the show, the shirt and the ensuing attention, Letters To Cleo trended worldwide on Twitter last night, I have 50 new followers (and counting) and the Cleo website is moving those shirts like crazy.
It’s little surprises like this that put a smile on the lips and a spring in the old step.
Click on the title to read Jason’s article in Fast Company.
Hell yes!
